Summer, I am ready! In the summer of 2015, the fashion online store Zalando sent its customers out into the open and allowed them to gather unforgettable summer experiences with german stars like Lena Meyer Landrut. The social media campaign was named after the hashtag #jetztodernie (Now or Never) to actively help shape Zalando and make it more relatable to millennials.

 

My task was to create concepts and designs for the campaign website, illustration, design for merchandise products and the design for printed products.